Greater Montauban's labels and brands

The “Ville ou Pays d’art et d’histoire” (City or Country of Art and History) label is awarded to territories, municipalities or groups of municipalities which, aware of the challenges involved in ensuring that local residents take ownership of their architecture and heritage, commit to an active approach to knowledge, conservation, mediation and support for architectural quality and quality of life.

This voluntary approach is reflected in the signing of a “Ville d’art et d’histoire” or “pays d’art et d’histoire” agreement, drawn up in close consultation between the Ministry of Culture and Communication (regional directorates of cultural affairs and the general directorate of heritage) and local authorities. It defines precise objectives and includes a financial component.

The Conseil national des Villes et Pays d’art et d’histoire, set up in 1995, defines the main thrusts of this national policy, which is reflected in the following objectives within the agreements:

• Raise residents’ awareness of their surroundings and encourage quality tourism
• introduce young people to architecture, heritage and urban planning
• Present the town or country in an architecture and heritage interpretation center.

The implementation of these actions requires the creation of an architecture and heritage department. The department is headed by an architecture and heritage coordinator, recruited by competitive examination, who works in conjunction with guide-lecturers.

The LTRC helps to implement the communication aspect of the Grands Sites Occitanie Sud de France policy, which is part of the regional tourism and leisure development plan. The aim of this label is to enhance the economic, tourist and cultural appeal of the region. It also guarantees the international promotion of the destination and enables it to obtain subsidies from the Region.

The “Villes et Villages Fleuris” label has been around for over 60 years.

It rewards the commitment of local authorities to improving their living environment. It takes into account the place given to plants in the development of public spaces, environmental protection, the preservation of natural resources and biodiversity, the enhancement of France’s botanical heritage, the reclaiming of city centers, tourist appeal and the involvement of citizens at the heart of projects.

The label is a day-to-day support tool for communities wishing to improve the well-being of their residents and preserve the identity of their territories, while developing their living environment.

In 2024, France will be hosting the biggest sporting event on the planet, and Montauban, a land of sports, will be taking part in this exceptional celebration with the “Terre de Jeux 2024” label. Awarded by the Paris 2024 Olympic and Paralympic Games Organizing Committee, the label recognizes the city’s sports policy.

As part of this process, Montauban has also applied to join the official list of Games Preparation Centers, and hopes to welcome foreign delegations for pre-event training. Thanks to the label it has just been awarded, the city of Montauban will be able to share its best practices, allow its citizens to experience unique emotions, enable them to discover sports and, ultimately, give exceptional visibility to its actions thanks to the spotlight of the Games.

The “ville gourmande” (gourmet town) label reflects a town’s desire to develop around gastronomy, the wealth of local produce and local specialties. These “gourmet towns” unite producers, craftsmen and shopkeepers around their local products, and tend to raise the quality of service throughout the town.

To improve the quality of tourism services and better welcome tourists to France, the French government has created the Qualité Tourisme™ brand. This is the only state mark awarded to tourism professionals for the quality of their welcome and services. Accommodation, catering, places to visit, sports and leisure activities, tourist offices, seasonal rental agencies… Qualité Tourisme™ accompanies you throughout your stay. Whether they are well-known or unusual destinations, major groups with international reputations or small independent establishments, the 5,900 establishments in the brand join forces in a single approach towards a welcome of excellence.

It’s a state mark designed to provide objective, consistent information on the accessibility of tourist sites and facilities. Tourisme & Handicap takes into account the four families of disabilities (auditory, mental, motor and visual) and aims to develop an adapted tourist offer integrated into the general offer. This mark is the fruit of collaboration between several players: the Ministry of Tourism, professionals in the sector, local authorities and associations representing the disabled.

Accueil Vélo is a national label guaranteeing a high-quality welcome and services along cycle routes for touring cyclists.

You’ll be warmly welcomed at these France Vélo Tourisme partner establishments!

Introduced in 2004, the “remarkable garden” label distinguishes gardens and parks of cultural, aesthetic, historical or botanical interest, whether public or private. This quality label is awarded by the French Ministry of Culture for a renewable 5-year period.

The Tables et Auberges de France label, created in 1995, aims to promote and enhance the expertise of independent professionals working in restaurants and hotel-restaurants, to the exclusion of integrated chains. It is part of a quality approach officially recognized by the Ministry of Tourism as part of the promotion of the hotel-restaurant profession.

Bienvenue à la ferme” is the first brand to guarantee 100% on-farm production by farmers committed to offering quality farm products, providing guests with a personalized, professional welcome in a well-kept environment, and acting as an ambassador for sustainable, responsible agriculture rooted in the land.

Created in 1992, the European Ecolabel is the only official European ecological label that can be used in all member countries of the European Union. In France, the Ministry of the Environment has entrusted the deployment of the European Ecolabel to ADEME, and its issue to AFNOR Certification. It guarantees high standards in terms of limiting the environmental and health impacts of products and services.